-By Ankita Dutta.
Global superstar Deepika Padukone, known for her impressive acting skills, business ventures, and philanthropic pursuits, recently added another prestigious feather to her cap. In October of last year, Padukone was appointed as the global brand ambassador for the French luxury brand Cartier. Since then, she has been sporting Cartier pieces, including a striking yellow diamond necklace at the Oscars in March of 2023.
Founded over 175 years ago, Cartier is one of the oldest and most renowned jewellers and watchmakers in the world. They have bedecked royals and celebrities alike, and the brand is often associated with affluence and fine taste. Deepika Padukone’s selection as the global representative of Cartier alongside Lily Collins and Yara Shahidi is a noteworthy accomplishment, and she is about to pave the way for this connection with her debut Cartier campaign.
Among the French actors Pom Klementieff and Stéphane Bak, Deepika Padukone poses for the launch of the newest High Jewellery collection of Cartier, called Le Voyage Recommencé. Jacqueline Karachi, who is the Director of High Jewellery Creation at Cartier, characterizes this range as a fusion of the brand’s savoir-faire with contemporary viewpoints, and it represents ‘a profound return to the roots of Cartier’s creation, a continuous narrative conveyed throughout history.’ Deepika Padukone is featured in the campaign showcasing the newest jewellery pieces, including the Panthère Givrée necklace
and Sama necklace.
The collection is replete with emeralds, aquamarines, corals, and diamonds, yet it is hardly overpowering. The imagery in the campaign is sublime and sensuous, as it brilliantly conveys a seamless blend of Deepika Padukone’s understated elegance and glamour with the style of Cartier. If this is what her maiden campaign seems like, we anticipate more remarkable gems from this historic and exciting partnership.
The campaign highlights Cartier’s unique and exceptional craftsmanship, which has been honed over nearly two centuries of experience. Padukone’s effortless beauty and poise complement the collection’s elegance and identity. Deepika Padukone’s Cartier campaign undoubtedly increases the brand’s presence and attracts more customers globally.
As a global superstar, Deepika Padukone embodies the timeless elegance and allure of Cartier’s high-end timepieces, jewellery, and accessories. Through her partnership, she has become a critical part of the Cartier legacy, and her involvement in the brand adds another chapter to the brand’s storied history. We anticipate many more stunning campaigns and striking collaborations from this iconic association.