Designers and Lables

In Hangzhou, Burberry unveils a new flagship location.

Published: May 31, 2024
Author: Fashion Value Chain

Burberry has recently opened a new store in Hangzhou, China, offering the latest collections by Chief Creative Officer Daniel Lee. The store, located inside the Hubin Yintai In77 shopping mall near West Lake, features a variety of menswear, womenswear, shoes, and accessories including the Rocking Horse bag.

The staircase and facade of the Burberry store have been designed by local stonemasons, inspired by classic London architecture. Inside, unique wooden tables by artist Casey McCafferty and rugs by Tom Atton Moore are featured, showcasing the brand’s support for independent artists. The Rocking Horse bag, part of the Winter 2023 collection, incorporates new house motifs with interlocking hardware in the shape of a lowercase ‘b’.

Local stonemasons created the facade and staircase, which pays homage to Burberry’s British roots and historic London architecture. The interior showcases the brand’s dedication to promoting independent artists with carpets by British textile artist Tom Atton Moore and distinctive wooden sculptural tables created by artist Casey McCafferty.

The Rocking Horse bag, which made its debut as part of the Winter 2023 collection, draws inspiration from Burberry’s innovative spirit, creative flare, and equestrian legacy. Through interlocking hardware shaped like a lowercase “b” and straps that join to the bag using stitching shaped like an uppercase “b,” the bag’s design includes new home themes.

Embossed on the rear of the bag is the Equestrian Knight Design, while inside some types are classic house motifs like the Burberry Check, a pattern that dates back to the 1920s. at Hangzhou, Zhejiang Province, China, Burberry has built a new store at the Hubin Yintai In77 shopping centre next to West Lake.

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