Fashion Updates | Retail

In Bengaluru ABFRL’s Style Up opens its third location.

Published: April 19, 2024
Author: Fashion Value Chain

A corporate representative announced on social media that Style Up, a chain of fashion retail stores owned by Aditya Birla Fashion and Retail Ltd (ABFRL), had inaugurated its third location in Bengaluru. The location of the new standalone store is in Jayaprakash Nagar.

“Our third location is in Bengaluru’s Namma.” SVP of Style Up Ekta Saran wrote on Thursday on LinkedIn, “Thankful to all our teams, colleagues, developers, and vendor partners for all the love, great work, and support as always.”

For men, women, and children, the store provides a large selection of retail brands from ABFRL, such as Van Heusen, Peter England, Allen Solly, and Louis Philippe.

Style Up is a chain of large-format retail stores that was founded in 2019. The company currently runs 29 outlets in 20 Indian cities.

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