The essential strategy is to make the CONSCIOUS CHOICE to nurture creativity, which is accomplished not only by producing work that is connected to ethical and innovative activities that are already “daily practice” for the Iluna Group, but also by amplifying it and making it inclusive. This strategy looks within the organization and has the ability to revitalize and add value to what already exists.
Upcycling is an extreme kind of TRANSFORMATION—of people, things, and energies—and a new way of thinking about innovation to face a new generation. It picks a circular culture, never mundane, never simple, strengthening what already exists by integrating and applying the process of change and MEASUREMENT even to its potential internal spaces.
This idea gave rise to the partnership with FONDAZIONE FASHION RESEARCH ITALY (www.ffri.it). Founded with the goal of promoting the region’s manufacturing excellence, this non-profit organization has grown to become a hub for the fashion industry. As a technical partner, Iluna Group completed a project that included the implementation of an upcycling workshop. The primary participants were designer Marco Rambaldi and twenty-five young creatives who were ready to upcycle an old family wardrobe item and give it new life over the course of two days, May 17 and 18.
But from this approach, several “simple” activities also arise, aiming to creatively transform work tools such as the semiannual lace books into truly smart presentation tools for the new collections.
Further expressing this vision, Iluna Group demonstrates it in their daily operations as a leading European lace industry, continuously seeking low environmental impact solutions with maximum respect for the planet. Recycling remains a fundamental theme, and to confirm this, Iluna Group is GRS certified for its Green Label sustainable product line. Today, Iluna Group potentially covers its entire production using this technology and its products.
Discussing the “keywords” of the upcoming A/W 2025-2026 collection, Iluna Group continues this journey:
- EVOLVING: we return to the origins, conducting an introspective examination, not to “retrieve” something from our roots, but to capture and interpret new organic movements created between water – one of the four primordial elements of life – and matter
- JOY: we recognize the joy that represents the magic of winter: mountain holidays, the warmth of a fireplace, the festive atmosphere, and above all, the joyful warmth of our closest loved ones
- CALYCANTHUS: from the Greek “winter flower”, the natural beauty of a small yellow flower that blooms from a slender shrub in the coldest months, spreading an intense and sweet fragrance that touches the senses and evokes unexpected emotions. It marks the awakening of nature’s senses
Last but not least, since 2015 Iluna Group has been offering its products through an e-commerce platform with no minimums or access conditions. This significant project aims to be present across the entire market chain, including education and startups. We are now in the second generation of this e- commerce platform, where Iluna Group not only enhances the user experience with new generation investments and technologies but also shares themes such as product traceability and supply chain, mostly referring to ingredients and finishes made in Europe.
