Skincare brand Ilem Japan has marked its entry into the Indian market by opening its inaugural standalone store at Pune’s Phoenix Mall of the Millennium in Wakad. The store introduces a variety of nature-inspired products for both men and women.
The Phoenix Mills Limited’s leasing manager, Steffi Panakaparambil, shared the exciting news on Linkedin, celebrating the grand opening of Ilem Japan’s first-ever store in India. The brand, known for its use of Japanese ingredients, incorporates natural elements like sakura (cherry blossom) extract in its skincare range, designed to soothe redness and support damaged skin.
Ilem Japan’s product lineup encompasses hand creams, mild cleansers, body scrubs, shaving balms, and moisturizers. Expressing gratitude for a successful 2023, the brand took to social media to thank its customers for making their winter essentials shine.
In addition to the Pune store, Ilem Japan has expanded its presence with eight new kiosks over the past three months. These kiosks are strategically located in various malls across cities like Thiruvananthapura, Coimbatore, Noida, Kanpur, Lucknow, Bhopal, Aurangabad, and Udaipur, aiming to reach new customers and enhance brand visibility.
Launched as a digital-first startup in April 2021, Ilem Japan operates in the beauty and wellness sector, catering to markets in Japan, India, and the US. The opening of its standalone store in Pune marks a significant milestone in the brand’s journey to provide quality skincare products to a wider audience.
