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Ikasu: UAE’s Stylish Athleisure Brand Makes Vibrant Entry into Indian Market

Published: February 3, 2024
Author: Fashion Value Chain

Ikasu, the athleisure brand founded by entrepreneur Karima Karmouzi, has marked its presence in India with a vibrant range of products. The collection encompasses leggings, sports bras, t-shirts, outerwear, shorts, skirts, jumpsuits, and a variety of accessories like yoga mats, fitness gear, and pilates socks.

Expressing her enthusiasm, Karima Karmouzi, the founder of Ikasu, shared, “India became a true source of inspiration after exploring its rich culture during a visit to Jaipur and collaborating with Yogis and content creators. This has led to our exciting venture into the Indian market.”

Ikasu’s sincere goal is to elevate every woman’s wellness routine, encouraging a healthy lifestyle, and building a community that values growth and well-being. Karmouzi stated, “We are actively seeking partnerships and exploring e-commerce platforms to ensure Ikasu reaches a wider audience in India.”

Priced from Rs 1,470 ($18) onwards, the Ikasu athleisure range is exclusively available on the brand’s website. Embrace style and fitness with Ikasu’s vibrant collection tailored for active and confident women.

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