The 4th edition of IIJS Bharat Tritiya 2026, organised by Gem & Jewellery Export Promotion Council, concluded successfully at the Bengaluru International Exhibition Centre, reinforcing its position as India’s third-largest B2B jewellery exhibition.
The event recorded significant growth, featuring over 1,100 exhibitors and 1,900 stalls, while attracting 15,000 trade buyers from 500 Indian cities and 40 countries. The scale and diversity of participation highlight the exhibition’s growing stature as a global sourcing hub for the gem and jewellery industry.
Shri Kirit Bhansali, Chairman of GJEPC, lauded the event’s success, stating,
“The 4th edition of IIJS Bharat Tritiya has exceeded our expectations, proving that despite shifting global dynamics, the Indian gem and jewellery sector remains a beacon of innovation and craftsmanship. By bringing over 15,000 global buyers to Bengaluru, we have created a platform that transcends mere transactions; we are building a sustainable ecosystem for future growth. The energy witnessed here proves that our industry continues to shine stronger by innovating and finding new avenues for trade, leaving the community with renewed confidence for the year ahead.”
Shri Shaunak Parikh, Vice Chairman, GJEPC said, “What made this edition of IIJS Bharat Tritiya remarkable is the synergy between India’s rich jewelry heritage and modern innovation. From the Crafts Pavilion to the Innov8 Talks, provided a stage where traditional artistry meets the aspirations of a new-age industry. Our goal is to ensure that every participant, from the MSME to the largest exporter, builds lasting connections and fresh opportunities that will fuel their growth in the year ahead.”
The exhibition floor was marked by strong networking and sourcing activity, particularly as retailers prepared for Akshaya Tritiya and the upcoming wedding season. The event highlighted the industry’s adaptability, with manufacturers shifting towards lower karatage gold such as 14K and 9K, alongside lightweight and design-focused collections.
High-end jewellery demand remained robust, with statement diamond sets and pieces featuring fancy shapes and coloured diamonds attracting strong interest. At the same time, lightweight and prêt-friendly designs using melees and smaller diamonds gained traction among modern consumers.
Advancements in manufacturing have enabled jewellers to reduce product weight by 20–50 percent without compromising on aesthetics, aligning with consumer demand for value-driven luxury.
Silver jewellery also reflected evolving trends, with designers experimenting across finishes such as matte, oxidised, brushed, and high-polish surfaces, often enhanced with colour and texture. Meanwhile, coloured gemstones including tourmalines, kunzites, morganites, rubellites, tanzanites, quartz, and crystals added vibrancy to fine jewellery collections.
Exhibitors highlighted the quality of business interactions at the show. Prashant Kiran, Director, Laxmi Jewellery Chennai Pvt. Ltd., observed, “The first day of the show was good, though footfall was moderate, but the buyers who were serious. We had a good mix of visitors from Chennai, Mumbai, and different parts of Tamil Nadu, Karnataka, and Kerala. The advantage this time was that we had enough time to sit with buyers, discuss business aspects minutely, which is equally important. We deal mainly in 22-karat gold jewellery, and at present the volatility in gold prices has made consumers a little cautious. Today’s buyers, especially the younger generation, are well informed and keep track of prices, so they tend to wait and watch before making a purchase.”
Similarly, Rahul Mehta, Managing Director, Diarah and Silver Emporium, highlighted, “Shows like IIJS are not just about selling they are about meeting people, building networks, and staying connected with clients. In today’s market, that interaction becomes even more important. When prices of metals fluctuate sharply, confidence in the market does get affected, and buyers become cautious. Still, platforms like this give us the opportunity to meet customers face-to-face, understand their needs, and keep the business moving forward. I believe participation should always feel voluntary and positive, because when exhibitors come with the right mindset, the overall experience of the show becomes much better for everyone.”
The event concluded with a grand finale featuring a Mega Lucky Draw, awarding premium prizes including a Mercedes-Benz, Mahindra Thar, Maruti Suzuki Grand Vitara, Swift Dzire, Hyundai i10, and Honda Activa scooters, celebrating the participation and success of the global trade community.
