- Skewed towards the urban metro audiences, the brand will present an array of uber-trendy and timeless apparel for both men and women
- The brand’sDNA and philosophy is centred on edgy, classic, aspirational, trendy, and aesthetic designs, starting at an attractive price range of ~INR 3000 onwards
- Some of the popular products from the brand include, shirts, tees, polos, shorts, chinos, and denims for men, while must-have products for women include, tops, tees, dresses, skirts, shorts, pants and denims
- Iconic becomes the 18th brand that is a part of the Iconic Group to be available on Myntra, following brands like Gant, DKNY, True Religion, and Antony Morato
Myntra announces the onboarding of Iconic, the new brand part of the renowned Iconic Group, further expanding its catalogue of premium brands. A smart casual brand that focuses on quality and style, Iconic offers a wide range of products for both men and women. With a long-standing relationship with the Iconic Group, Myntra already offers brands like Gant, True Religion, DKNY, and Antony Morato, from the group.
Founded in 2010, Iconic’s brand DNA and philosophy exude edgy, classic, aspirational, trendy, and aesthetic designs. The brand offers an array of fashionable staples for men and women that are crafted for the hustles of real life. Offering one of the best linen and printed shirts, along with its signature Classic Polos and Logo Mania range, Iconic’s elegant and thoughtful pieces seamlessly capture the sensibilities of the contemporary youth.
Some of the notable products from the brand include, shirts, tees, polos, shorts, chinos, and denims for men, while popular offerings for women include, tops, tees, dresses, skirts, shorts, pants, and denims. Appealing largely to the urban metro audiences, Iconic is available at an attractive price point of ₹3000 onwards.
Speaking on the launch of the brand, Jayanti Ganguly, VP – Apparel & International Business, Myntra, said, “We are very proud of the successful association with the Iconic group. This association has enabled a strong digital brand creation and scale for Gant, True Religion and DKNY at Myntra. We are now thrilled to extend this partnership to launch the ‘Iconic’ brand from the group at Myntra. Together it will continue to be a remarkable journey of redefining classic fashion trends for both men and women and setting new benchmarks of excellence together.”
Speaking about the association with Myntra, Apoorv Sen, COO – Iconic, said, “ICONIC is a new brand from the house of ICONIC, that will focus on smart casuals for both men and women. We are thrilled to associate with Myntra yet again and cater to its thriving base of trend-first consumers who have a keen appreciation for premium fashion. The Iconic group today has 26 stores in the country, with 15+ exclusive international and controlled brands. We have created a unique space in the super premium market with a concept that provides brands a platform to explore new target markets and customers, an avenue to satisfy their premium fashion needs under one roof. We truly believe “Why settle for average, when you are destined for Iconic’.”
Myntra will also enable the brand with an Online Brand Store (OBS). Additionally, the brand will also feature on Myntra Mall and Myntra Studio, the platform’s pioneering social commerce initiative, in the near future.
