Hyphen, a skincare company, has finished its first year of operation and has served one million clients in 19,000 Indian postcodes. Hyphen, which was co-founded by PEP Brands and Bollywood actress and entrepreneur Kriti Sanon, declared that it has grown to become the fastest-growing 100 crore direct-to-consumer brand.
“Time flies, and how! My baby Hyphen turns one year old, and I could not be more proud of the brand that it has become,” said Hyphen’s co-founder and chief customer officer, Kriti Sanon, in a press release. “This one-year journey has been very close to my heart as we nurtured our brand for it to grow leaps and bounds! I have given special attention to the feedback from customers and incorporated genuine customer feedback to curate a sustainable line of skincare products, living up to our mantra of ‘Why not have it all?’ I am immensely grateful to the customers for time and again putting faith in our brand, and we hope to keep hyphenating love more and more while growing our family bigger with each passing year.”
Hyphen has introduced a new variety of colored lip balms for its Vitamin-infused Peptide (VIP) line in honor of its first birthday. For optimal hydration, the line, which comes in colors like “Vintage Plumish Brown” and “Peachy Nude,” contains 1% vitamin E, 2% squalane, and linoleic acid.
“Hyphen has advanced significantly since its establishment a year ago,” co-founder and CEO Tarun Sharma stated. The reason Hyphen as a model has worked so well is because our 5Cs are in sync, meaning that customers are the center of attention for everything from R&D and testing to final product creation and marketing. I appreciate the PEP Brands and Hyphen team’s unwavering dedication to delivering on our commitments and building an inclusive brand for our clients.
