Hugo Boss’s Hugo and Boss brands are making headlines this week with exciting updates, including a new monogram design and a significant sports partnership.
Starting with Boss, the SS24 collection has been launched, featuring an elevated range across all categories, blending the brand’s expertise in tailoring with casual pieces and accessories. A standout feature is the Double B monogram, representing the bold spirit of a true Boss who isn’t afraid to make a statement. This sleek design is showcased across essential pieces in the collection, including apparel and accessories for both men and women. The Double B selection includes core items like suits, jersey pieces, bomber jackets, and knitwear, along with accessories such as backpacks, crossbody bags, and high-heeled sandals.
To promote the new monogram, Boss has launched a multi-pronged digital campaign featuring super-sized 3D images of the motif in iconic global settings. Influencers and ambassadors will also participate in the ‘Double B, Every Me’ campaign, expressing their personalities while showcasing the Double B products in engaging social content.
On the other hand, Hugo has made a bold move into the world of sports through a partnership with the Visa Cash App RB Formula One Team. As the Official Apparel Partner of the team, Hugo aims to leverage the global appeal of F1 to redefine the boundaries of motorsports and promote individuality and self-expression both on and off the track.
Get ready for a season of speed, style, and self-expression as Hugo and the VCARB team disrupt the world of F1 with their fearless approach.
