Huda Beauty and Cardi B. Team Up for the New Ultra Snatched Collection
Huda Beauty Founder and CEO Huda Kattan and global superstar Cardi B. are joining forces to introduce the Ultra Snatched Collection, a bold new chapter in the brand’s iconic Easy Bake range.
Built around a striking colour story of vibrant pinks and lilacs, the collection is designed to brighten, lift and blur the appearance of the complexion. Bringing together the distinctive beauty philosophies and high-impact style of Huda Kattan and Cardi B., Ultra Snatched reimagines the Easy Bake collection with brighter shades and an enhanced focus on creating a sculpted, airbrushed finish.
The new colour story extends across Easy Bake Duos and Easy Bake Pressed, offering Huda Beauty’s signature finely milled powders for setting, brightening and smoothing the appearance of skin. The formulas are also designed to help control shine and minimise the appearance of texture, supporting a fresh and blurred finish throughout wear.
Easy Bake Duos | INR 3,450
The iconic Easy Bake Loose Setting Powder Duo receives an Ultra Snatched update with new pink and lilac shade combinations, including a new shade introduced to the Easy Bake family.
Each duo contains two complementary ultra-fine loose powders that can be used separately or combined to customise the intensity of brightness, lift and blur. The product is designed to provide an 18-hour, flashback-free, airbrushed finish.
The packaging allows users to customise their application by wearing each shade individually or removing the selector to combine both powders for a more intense brightening and blurring effect.
Shades
Cherry Lilac, for fair to light skin tones
- Cherry Blossom Cake: sheer soft pink
- New! Lilac Muffin: soft, cool-toned lilac
- Mixed: soft pink-lilac
Pink Ube, for medium to tan skin tones
- Pink Velvet Cookie: deep rosy pink
- Ube Birthday Cake: electric lilac
- Mixed: rosy mauve
According to an independent study involving 20 participants across skin types and tones, 100% agreed that their skin appeared blurred.
Easy Bake Pressed | INR 3,250
Easy Bake Pressed introduces two new shades inspired by the Ultra Snatched pink and lilac colour palette: Pink Velvet Cookie and Ube Birthday Cake.
Positioned as the brand’s most brightening pressed shades yet, the finely milled powder is designed to create an instantly lifted and brighter appearance while delivering 12-hour shine control and an airbrushed matte finish.
Shades
- Ube Birthday Cake: medium with cool lilac undertones
- Pink Velvet Cookie: tan with warm pink undertones
Independent testing involving 100 people across multiple skin types and tones found that:
- 98% agreed the powder did not look cakey on skin
- 98% agreed it felt lightweight
- 96% agreed it absorbed excess shine
- 95% agreed it was comfortable to wear throughout the day
How to Create the Ultra Snatched Look
The brand’s Snatch Map returns with a brighter approach. The look begins with Easy Bake Duo, applied strategically to areas that require brightening and lifting. Easy Bake Pressed can then be layered over the powder to intensify the brightness, lift and airbrushed effect.
The result is a complexion that appears brightened, lifted and blurred, bringing the Ultra Snatched beauty look to life.
