India’s rich textiles and painstaking craftsmanship have captivated people all over the world with its vibrant and exquisite traditional attire for generations. These outfits, which were formerly reserved for important Bollywood or international events, are currently seeing a notable resurgence in mainstream fashion worldwide. Although lavish European haute couture has traditionally dominated red carpets, traditional Indian clothing like saris, lehengas, and anarkali suits have garnered significant attention at this year’s star-studded events like the Met Gala and Cannes Film Festival thanks to their colorful variety.
Sonam C. Chhabra, who made her Cannes Film Festival debut this year, is overjoyed by the positive feedback she has received on her traditional Indian outfit choice. “While at Paris Fashion Week and the Cannes Film Festival, I noticed a growing sense of curiosity and admiration among the global fashion fraternity for our Indian attire,” the woman adds.
According to celebrity stylist Akshay Tyagi, Indian fashions have been an influence for big worldwide brands and designers like YSL, Dior, John Galliano, and Chanel throughout the years. These designers have incorporated aspects like the sari into their designs, which subsequently gain traction on social media.
Bollywood stylist and costume designer Niharika Bhasin credits social media for spreading these styles throughout the world and the sari’s adaptability in contemporary fashion. After going popular on social media, she explains, “it is now being styled in various innovative ways, including dress forms and unique draping techniques.
International content makers are undoubtedly the driving force behind this resurgence. German content producer Silky, who has 157,000 Instagram followers alone, talked to indianexpress.com about the reaction of her international audience to her postings that showcase traditional Indian attire. “It’s been so lovely and positive,” she says. People tend to adore my stuff whenever I upload it while dressed in Indian costume.
Accessibility and personalization brief article insertPeople have been encouraged to understand clothing and customize it to suit their own styles, and social media has made it more popular to share these looks online. Chief of ethnic apparel at Fabindia, Sumit Arora, draws attention to the various ways that traditional Indian clothing is becoming more and more popular on social media.
Designers have an endless canvas with this social media-driven crossover, according to Sahib Singh Bhatia of Amaare. As lehengas dabble in vivid designs on social media sites like Pinterest and Instagram, the sari persists in smoothly blending formal and informal looks, frequently becoming popular. Tradition and modern style in harmony Bhasin, who has contributed to a number of well-known Bollywood productions, has seen firsthand how Indian designs are embraced globally through social media and the movie industry.
According to Khanna, striking a balance between classic components and current fashion trends requires careful consideration and originality. “I try to keep the spirit of traditional Indian craftsmanship alive while utilizing contemporary silhouettes, materials, and styling methods.” Pieces that appeal to both classic and modern aesthetics are produced by this combination, and they gain popularity on social media.
Redefining the aesthetics of global fashion Global social media celebrities and artists are leading the way in promoting and presenting Indian-inspired fashion on sites like YouTube, Instagram, and TikTok. Due to the increased visibility, traditional Indian attire is becoming more and more popular among contemporary fashion fans, whether it be for red carpet events or daily wear.
