Fashion Updates

How one little firm is laying the groundwork for blockprint’s local and worldwide acclaim

Published: July 14, 2023
Author: Fashion Value Chain

Under the radiant London sun, I embark on a journey to Dalston, a vibrant district known for its artistic spirit. My destination is a converted apartment in Stamford Works, which now serves as the design studio for SZ Blockprints, the creators of the renowned bright and light blockprinted day dresses. As I enter the space, I am greeted by Sarah Zellweger, the founder of SZ Blockprints, and Ortensia Krüger, a creative powerhouse who assists with production and other creative projects. Both are adorned in soft-to-touch muslin blockprinted garments, a testament to the beauty of their craft.

The design studio exudes an aura of creativity, filled with vibrant colors, textile swatches, and sketches adorning the walls. It is here that the magic happens, where ideas come to life and exquisite blockprinted dresses are brought into existence. Sarah and Ortensia guide me through the studio, sharing their passion for their craft and the inspiration behind their designs.

Every corner of the studio tells a story of dedication and meticulous attention to detail. Shelves are adorned with blocks used for printing, each meticulously carved to create intricate patterns. Fabrics in a kaleidoscope of hues await their turn to be transformed into stunning garments. As we walk through the space, Sarah and Ortensia explain their commitment to ethical and sustainable practices. They source their fabrics and materials responsibly, ensuring a positive impact on both the environment and the artisans involved in the process. This dedication to social responsibility is woven into the very fabric of SZ Blockprints, making their creations not only visually captivating but also ethically sound.

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