Industry Updates

HOW HIGH TECH IS TRANSFORMING FASHION

Published: August 2, 2022
Author: Fashion Value Chain

Space Runners Could Be the Next Supreme

Design and mobility are prioritised by Space Runners, the first NFT metaverse fashion company and the largest independent fashion project on blockchain (to any metaverse of your choosing). Former McKinsey consultants Won Soh and Denizzgür cofounded the business last year, and it has successfully tapped into the sneaker culture by creatively teaming up with NBA players to provide owners incentives like game tickets and autographed items. The objective for this year is to complete both the digital and physical apparel offerings (space suits! ), as well as to establish the company as the go-to marketplace for fashion brands in the metaverse by providing immersive online shopping experiences, in part due to a sizeable funding round co-led by Polychain and Pantera Capital.

The AI-Designed Label That Took on NYFW

Two years after Hanifa designer AnifaMvuemba shook up fashion month with her 3D digital runway show, designers continue to seek new ways to push boundaries, not only in terms of how they present their work, but also in their creative processes. Enter Younhee Park of the Korean label Greedilous, who teamed up with Tilda—a virtual human and AI artist created by LG to specialize in pattern design—for her fall 2022 show at New York Fashion Week. There was no overflowing moodboard, simply two words: flower and Venus. From there, Tilda created hundreds of patterns, which informed the collection’s bold prints and have since sparked interest from Miley Cyrus. Park offered another nod to her collaborator, giving her models brightly-colored bobbed wigs that resembled Tilda’s own hair and were an extension of the vibrant, futuristic aesthetic of the metaverse. “I saw potential in Tilda’s artwork right away when I was introduced to her,” Park has said. “It fit like a glove within my fashion philosophy. And I am so thrilled with how it turned out.”

The Wunderkind Upcycling Jurassic Tech

TegaAkinola, a graduate from the UK who lives in the epidemic era, was unsure about her work prospects for the foreseeable future. However, over the past year, her upcycled accessories—often constructed from outdated tech equipment and made at home with the assistance of her seamstress mother—have given the unexpected designer (she studied sports and exercise psychology) a full-time job. I wasn’t deliberately considering sustainability, claims Akinola. Because I lacked the funds to purchase new items, I was forced to upcycle. A bucket hat and a pair of block-heeled sandals made from abandoned cables were among her first and most difficult designs. Ying Suen, who served as her principal mentor, and Jules Volleberg noticed them.

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