Fashion psychology is typically described as the analysis of how clothing choices affect how we see and judge one another. This fashion behaviourism goes beyond garments to analyse the impact of a variety of other items that communicate personality and are influenced by the same forces that drive change in the apparel industry, such as skincare products, jewellery, and apparel.
When children reach their adolescence, a crucial era in which they are often unreliable and searching for a distinctive personality, they have been taught that worldly possessions are what important for appearing confident. Fashion marketers understand the youngster’s need to be “cool,” and they use it to market their wares. This obsession with appearing cool produces a mental desire that sometimes leads them to go outside of themselves for consolation, traits, and direction, and youngsters become easy prey to addictive behaviours and absurd images that commercials promote.
In today’s society, every youngster wants to frequently update his or her wardrobe with the most current styles on the market. If you have a well to do family, you will be able to buy whatever fashionable clothes and shoes you choose. Since this is not the case for the majority of teens worldwide, this leads to poor self-esteem. For example, in most classrooms, there are a few wealthy students who are regarded and admired by the majority of the classmates. When these wealthy children arrive at school wearing the most stylish clothes, shoes, and automobiles, other pupils are likely to believe that they do not belong with these youngsters.
Furthermore, the Internet also has an influence on a teenager’s body image. Teens will always idolise their favourite superstars. It serves as a source of fashion inspiration for them. When a star wears an outfit she enjoys, she will repeat it and flaunt it in front of her peers. In addition, adolescents watch a variety of reality shows to stay up with their heroes’ fashion sense. They find themselves as a result of external stimuli.
Many teenage girls struggle with body image issues. Magazines and the media both have an effect on a girl’s physical attractiveness. For example, if a young girl sees a slender model on a magazine cover, she will go to any length to look like way. As a result, a teenager’s fashion sense changes, as can harmful practises such as poor eating habits.
To conclude, teenagers are typically self-conscious about their looks. The majority of them are preoccupied with little things which are unimportant. Hence most of them unknowingly go to unimaginable extents to present themselves in ways where they look cool or trendy. They are afraid of losing friends if they do not look right and blend in. Most of them, however, are ignorant of the influence of teenage fashion on their lives.