~Eyes rapid expansion with 90-100 stores in the next three years~
IRTH from the House of Titan, a premium handbag brand, is thrilled to announce the launch of its first exclusive brand store in Mumbai. Located in the prime shopping location at Palladium Mall, Mumbai, the brand outlet is set to welcome customers with a curated selection of thoughtfully crafted handbags.
Through its 130 big format stores and online storefronts, IRTH has increased its presence in over 50 cities since the brand’s October 2022 launch. The company is expanding quickly, and as of right now, over 90,000 people are IRTH Bag owners. As the market for women’s handbags as a whole is predicted to reach INR 7500 Cr at a CAGR of about 10% between 2023 and 2028, IRTH promises to thrill ladies with goods that cater to their daily mobility demands. A wide range of women’s handbags, including workbags, tall totes, shoulder bags, handhelds, slings, cross-body bags, clutches, and wallets, are available in the brand’s product line.
IRTH is welcoming happy experiences and discoveries with the inauguration of its first store. A special selection of goods, including a real leather edit priced between INR 5995 and INR 10,995, and tiny leather pleasures at introductory rates starting from 295 to 1995 INR, have been handpicked especially for the brand’s exclusive stores and online store.
Mr. Manish Gupta, CEO of the Fragrance and Accessories division at Titan Company Ltd., “We are delighted to open our first yellow door in Mumbai, the fashion and shopping destination of India,” he said, expressing his excitement over the inauguration. We hope to increase brand awareness, offer a more engaging shopping experience, and reach the growing number of customers who appreciate both the convenience of online purchasing and the tactile interaction of physical stores by creating a physical presence in strategic areas.
In an attempt to establish a stronger foothold in the organized handbag industry, the business plans to open over 100 stores throughout India by the end of FY27. This ambitious goal for quick expansion demonstrates IRTH’s resolve to become the industry leader in a sector that is expected to experience significant growth.
“Given the favorable market conditions and enthusiastic response to our products, we’re anticipating crossing a combined revenue of over INR 1000 crores by FY27 from both IRTH and Fastrack bags,” added Mr. Gupta.
As IRTH ventures on this exciting new chapter, the brand is poised to redefine the premium women’s handbags experience & is inviting the women of Mumbai to explore the delightful world of IRTH.
About IRTH
IRTH bags from House of Titan, are thoughtfully designed for women of today to elevate their everyday. Designed with a deeper understanding, delivering premium quality at an affordable price. IRTH caters to women from every walk of life, who have a journey of their own, from here to anywhere, and is seeking organized styling solutions. IRTH bags come with a 9 months warranty policy against manufacturing defects.
