Business & Policy | Fashion Updates | Retail

House of Rare Expands with Its Largest Store in Bengaluru’s Phoenix Mall of Asia

Published: December 21, 2023
Author: Fashion Value Chain

House of Rare has made a significant stride in expanding its retail footprint with the opening of its largest store in Bengaluru, situated within the bustling Phoenix Mall of Asia in Hebbal. This new flagship outlet serves as a testament to the brand’s commitment to offering a wide range of fashion choices to its customers. Boasting a spacious and inviting storefront, it caters to both men and women, making it a one-stop destination for contemporary western wear. This expansion brings the essence of their largest store in Jaipur to Bengaluru, creating an appealing shopping experience for modern working professionals in the city.

Rare Rabbit’s latest store marks a noteworthy milestone, becoming the 122nd store in India. In the Bengaluru metropolitan area alone, the brand has established a solid presence with 12 stores. With its fresh and modern interior design, characterized by a bright and clean aesthetic, the store is poised to resonate with the discerning tastes of the city’s fashion-forward crowd, especially those looking for versatile clothing that seamlessly transitions from the workplace to leisure time.

This is not an isolated move for Rare Rabbit. The brand has been actively bolstering its physical retail presence and recently celebrated the launch of its largest store in Jaipur, Rajasthan. The pace of expansion underscores House of Rare’s dedication to providing an enhanced and accessible shopping experience for its diverse clientele.

Rare Rabbit, a subsidiary of Radhamani Textiles Private Limited, originated in 2015 under the vision of Manish Poddar. Initially focused on fashion-forward menswear, the brand later diversified its portfolio by introducing the Rareism line in 2019, thus expanding its appeal to both men and women. With this recent expansion in Bengaluru, House of Rare continues to make a bold statement in the fashion retail landscape, offering a blend of style, quality, and accessibility.

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