H&M India has announced the launch of The Sound of Style, its official merchandise collection for Lollapalooza India 2026. This marks the brand’s second consecutive year as a festival sponsor. For the first time, H&M introduces a dedicated drop that brings together music, fashion, and self-expression. The limited-edition collection draws inspiration from live music culture through bold graphics, vibrant colours, and relaxed festival-ready silhouettes.
Distinct Capsules for Women and Men
The collection includes separate women’s and men’s capsules designed for comfort, movement, and individuality. This year, a notable addition is the LinkedIn Park merch capsule. The capsule represents a playful cultural crossover. It reflects the mindset of today’s young, multi-hyphenate audience and their evolving lifestyle choices.
India-Specific Cultural Collaboration
In addition to the global Lollapalooza brand campaign, H&M has introduced an India-specific layer. This features collaborations with India’s youngest boy band Outstation and rising pop artist Mary Ann. Through this initiative, the brand celebrates the country’s growing pop and indie music scene. The collaboration adds a local, fashion-forward dimension to the collection.
Brand Perspectives on Youth and Culture
“Lollapalooza is a strong cultural moment, and a natural space for H&M to connect with a younger generation. Fashion today is about self-expression and confidence, and through this collaboration we reinforce our commitment to creating accessible, culturally relevant fashion that empowers individuality,” said Helena Kuylenstierna, Director, H&M India.
“The Lollapalooza Sound of Style merch-collection consists of everything from well established artists on the global stage to rising stars within the musical scene in India, truly embodying the intersection of what H&M is all about; fashion, music and self-expression” says Géraldine Manuier-Rossi, Global head of partnerships and collaborations.
Key Product Highlights
The women’s range includes graphic merchandise tees, lightweight co-ords, scarf-inspired tops, frill detailing, and fluid silhouettes. Meanwhile, the men’s edit features updated graphic tees, breathable mesh styles, and resort shirts. Festival essentials such as caps and tote bags are also part of the offering. Each piece is designed to transition easily from daytime performances to evening sets.
Availability and Pricing
The H&M Lollapalooza India 2026 merchandise collection will be available from 1 January 2026 at 10:00 AM IST. Consumers can shop the collection on HM.com, Myntra.com, and at select H&M stores across India. Prices start at INR 1,299.
