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H&M India Expands into Mangalore with Festive Collection Launch

Published: November 6, 2023
Author: Fashion Value Chain

H&M India has celebrated the grand opening of its first store in Mangalore, occupying 1452 square meters of space within the Fiza by Nexus Mall. The launch marks a significant achievement in H&M’s endeavors to expand within the Indian retail market.

The store is currently showcasing the Festive Collection, featuring the popular actress and fashion icon, Athiya Shetty, as the collection’s emblematic face. This collection effortlessly blends fashion with comfort, offering a wide range of distinctive clothing options. For women, there are striking red trouser suits, dresses with asymmetric necklines, sequined tops, and stylish blazers. Men can choose from printed resort shirts, graphic tees, coordinated sets, formal shirts, and sophisticated coach jackets, ushering in a new era of casual elegance. The Kids’ collection mirrors this vibrancy, with charming dresses for girls and versatile yet stylish choices for boys. The Festive Collection is priced thoughtfully, starting at Rs 1499 for Ladies and Rs 799 for Men and Kids, ensuring accessibility to a diverse range of fashion preferences while delivering exceptional value.

Yanira Ramirez, the Country Sales Manager at H&M India, expressed enthusiasm, stating, “We are delighted to begin our journey in this dynamic and vibrant city. The opportunity to open our doors and warmly welcome fashion enthusiasts is truly exhilarating. At H&M, we are wholeheartedly committed to becoming the ultimate shopping destination for the people of Mangalore. Here, they can immerse themselves in the latest fashion trends and express their unique style. Our primary goal remains steadfast: to offer fashion and quality at the most affordable prices, all while maintaining our dedication to sustainability.”

In line with H&M’s sustainability efforts, the new store actively participates in the brand’s Garment Collect initiative, encouraging customers to recycle clothing and textiles, regardless of brand or condition, at the store.

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