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H&M Expands Reach with First ‘H&M Home’ Store in Bengaluru

Published: February 9, 2024
Author: Fashion Value Chain

H&M, the popular Swedish fashion and lifestyle brand, is set to unveil its inaugural ‘H&M Home’ store in Bengaluru’s Phoenix Mall of Asia on February 9th. Alongside this debut, the brand will also open a fashion store within the same mall, offering shoppers a diverse array of choices.

Announcing the exciting news on Facebook, Phoenix Mall of Asia encouraged shoppers to revamp their living spaces with the launch of H&M Home. The store will feature a wide selection of home textiles including cushions, blankets, and bed linens, as well as accessories and tableware, catering to various home needs.

Known for its affordable yet stylish offerings, H&M Home complements the brand’s youthful and modern aesthetic, appealing to a broad audience. This expansion marks another milestone for H&M, which initially introduced its apparel stores in Bengaluru back in 2016 and has since established a strong presence across India’s major cities.

The launch of H&M Home in India follows its successful introduction in February 2022, initially available as a segment within existing clothing stores and later expanding to online platforms such as H&M’s own e-commerce store and Myntra.

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