Himalaya BabyCare Brings an AI-Led Experience for Families at Sonpur Mela 2025
Himalaya BabyCare, one of India’s most trusted baby care brands, is creating a unique AI-led experience at the iconic Sonpur Mela 2025, which runs from November 9 to December 9. The initiative blends technology with tradition and helps parents enjoy joyful moments with their little ones. It also highlights the brand’s commitment to gentle, safe, and effective baby care.
AI Baby Photoshoot for Infants
The Himalaya BabyCare stall sits at the junction of Chiriya Bazaar Road, Nakhas Road, and Machli Bazaar Road. Here, parents of infants below one year can enjoy an AI-powered baby photoshoot. The tool transforms a simple portrait into a stylized keepsake. The process is quick, simple, and designed to create a cherished memory.
AI Storybooks for Children Above One Year
Parents of older children can co-create personalised storybooks through another AI experience. Their child becomes the hero of a moral story that teaches kindness, courage, or honesty. This feature helps families bond through reading and introduces children to strong values in a fun way.
Tree of Wishes: A Symbol of Growth
Himalaya BabyCare also brings a symbolic Tree of Wishes to the mela. Mothers can write their hopes for their child’s growth on leaf-shaped tags and hang them on the tree. Its base resembles a Himalaya Baby Massage Oil bottle, which represents nurturing touch. Each participant receives a Promise of Growth card with massage tips and a product sample.
Moreover, the first 100 parents who participate each day receive free samples from Himalaya BabyCare’s range, including Baby Massage Oil, Baby Soap, and Baby Moisturizer.
A First-of-Its-Kind Activation
This is Himalaya BabyCare’s first AI-led on-ground activation in rural India. The brand aims to offer meaningful and creative experiences that go beyond product awareness. Through these engagements, it hopes to build stronger connections with parents and show how technology can enhance simple family moments.
Mr. N V Chakravarthi, Director – BabyCare, Himalaya Wellness Company, said:
“At Himalaya BabyCare, we believe innovation should serve a purpose. We want every parent to access safe, effective baby care. Our activation at Sonpur Mela helps us connect with families in a warm and engaging way. These AI-led experiences create memories while reinforcing the importance of gentle and safe daily routines for babies.”
Where Tradition Meets Modern Care
The initiative reflects Himalaya BabyCare’s mission to bring nature-inspired care to every child. As families gather at the mela, the brand invites them to explore a space where tradition and technology meet, and where every child’s smile becomes a symbol of love and growth.
Visitors can experience all three activities at the Himalaya BabyCare stall at Sonpur Mela from November 9 to December 9, 2025.
