luxury

Helios Expands International Brand Portfolio brings luxury Swiss watchmaker

Published: June 19, 2024
Author: Fashion Value Chain

Through an exclusive agreement, Helios, the leading premium watch retailer in India from Titan Company Ltd., announces the extension of its international range by bringing Swiss luxury watchmaker Charriol to the Indian market. Acclaimed for its impeccable construction and rich history influenced by Celtic art, Charriol now stands among the esteemed group of more than forty international companies that make up Helios.

According to a Bain & Company analysis, India’s luxury market has 3.5 times the growth potential of its current size by 2030. Helios is on a premiumization journey as a result of India’s growing demand for luxury goods, which is being fueled by urbanisation, rising disposable incomes, and a quickly developing middle and upper middle class.

Speaking on the launch of the brand, Ms. Suparna Mitra, CEO, Watches and Wearables Division, Titan Company Ltd. said, “We are thrilled to welcome Charriol into our painstakingly chosen collection at Helios, which represents a major step forward in our calculated push into the luxury market.

Speaking on the launch, Ms. Coralie Charriol, CEO and Creative Director, Charriol said,”We are thrilled to introduce Charriol to India, a market that has enormous potential and a great appreciation for high-quality workmanship. Our distinctive, premium items with the distinctive Celtic cable motif and Swiss craftsmanship are well positioned to appeal to discriminating Indian consumers, given the country’s rising prosperity and aspirational purchasing tendencies.

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