Liva Fabrics, the high-end product from the Birla Cellulose company, has partnered with promising fashion designer Harsh Vardhan Jalan to create an amazing couture collection that reimagines sustainable fashion. The collection demonstrates a harmonic fusion of cultural legacy, contemporary innovation, and environmental conscience, drawing inspiration from “Prana,” the ancient Indian idea of the vital life energy.
This groundbreaking anthology explores the eternal spirit of both nature and humanity while celebrating tenacity, adaptability, and the interdependence of all life. The designs combine traditional workmanship with modern aesthetics and are made from creative materials, such as recycled waste fish scales. Using techniques like crochet, traditional embroidery, and interlacing damaged yarn, vivid, surreal silhouettes are created that speak to a design philosophy deeply ingrained in culture.
“At Liva, we believe in championing sustainability while delivering fabrics that inspire creativity,” said Mr. Sree Charan, Vice President Marketing and Global Head of Brands at Birla Cellulose, Aditya Birla Group, in reference to the partnership. Working with Harsh Vardhan Jalan has been a creative and meaningful experience because this collection perfectly combines fashion, artistry, and nature. It demonstrates how unmatched design quality can be fuelled by sustainability.
Inspired by the spirit of trees and their journey through time, the collection’s colour scheme represents the cycle of life, death, and rejuvenation. In addition to honouring the resilience and beauty of the human spirit, the designs seek to inspire a closer bond with nature.
Harsh Vardhan Jalan discussed the concepts that inspired his collection, saying, “‘Prana’ is a deeply personal concept to me, as it reflects the flow of life that connects every being.” I was able to realise this vision by collaborating with Liva Fabrics, which uses eco-friendly materials and methods that respect our cultural legacy while embracing contemporary design. Our shared dedication to creativity, innovation, and the environment is reflected in this partnership.
By combining innovation and sustainability, the line reinvents luxury apparel. Its eco-friendly materials and superb craftsmanship appeal to value-conscious shoppers. It is a landmark in sustainable fashion, demonstrating that fashion can spur significant change by combining Liva’s innovative textiles with Harsh Vardhan Jalan’s imaginative designs.
