Liva Fabrics, the high-end product from the Birla Cellulose company, has partnered with promising fashion designer Harsh Vardhan Jalan to create an amazing couture collection that reimagines sustainable fashion. The collection demonstrates a harmonic fusion of cultural legacy, contemporary innovation, and environmental conscience, drawing inspiration from “Prana,” the ancient Indian idea of the vital life energy.
This groundbreaking anthology explores the eternal spirit of both nature and humanity while celebrating tenacity, adaptability, and the interdependence of all life. The designs combine traditional workmanship with modern aesthetics and are made from creative materials, such as recycled waste fish scales. Using techniques like crochet, traditional embroidery, and interlacing damaged yarn, vivid, surreal silhouettes are created that speak to a design philosophy deeply ingrained in culture.
Commenting on the collaboration, Mr. Sree Charan, Vice President Marketing and Global Head of Brands at Birla Cellulose, Aditya Birla Group, said, “At Liva, we believe in championing sustainability while delivering fabrics that inspire creativity. Collaborating with Harsh Vardhan Jalan has been a journey of innovation and purpose, as this collection embodies the perfect synergy of nature, fashion, and artistry. It’s a testament to how sustainability can fuel unparalleled design excellence.”
Inspired by the spirit of trees and their journey through time, the collection’s color scheme represents the cycle of life, death, and rejuvenation. In addition to honoring the resilience and beauty of the human spirit, the designs seek to inspire a closer bond with nature.
Speaking about the inspiration behind his collection, Harsh Vardhan Jalan shared, “‘Prana’ is a deeply personal concept to me, as it reflects the flow of life that connects every being. Working with Liva Fabrics allowed me to bring this vision to life through sustainable materials and techniques that honor our cultural heritage while embracing modern aesthetics. This collaboration is a reflection of our shared commitment to innovation, artistry, and the planet.”
By combining innovation and sustainability, the line reinvents luxury apparel. Its eco-friendly materials and superb craftsmanship appeal to value-conscious shoppers. It is a landmark in sustainable fashion, demonstrating that fashion can spur significant change by combining Liva’s innovative textiles with Harsh Vardhan Jalan’s imaginative designs.
