The show marked the launch of the ARCADIA collection by navyāsa by LIVA, a flagship brand by Birla Cellulose
Mumbai, 23rd April 2023: All eyes were on Miss Universe 2021 Harnaaz Sandhu as she walked as the showstopper for Navyasa By Liva. Te brand launched their new summer-spring’23 collection ARCADIA at the Bombay Times Fashion Week 2023.
This brand for modern Indian women changed the way sarees were perceived. After the positive response, the collection is now expanding to other categories which were at display on the ramp.
The SS’23 range includes day wear, party wear and office wear sarees and garments, in an interesting mix of fabrics- from georgettes to crepes to satins. The sustainable outfits are heavily inspired by the imaginary, coveted golden land where everything is new, fresh, and exquisite; where everyone and every creature lives in harmony with each other. This makes it a trans-seasonal collection that is an amalgamation of cool prints and fearless yet wearable silhouettes.
This collection explores the beautiful relationship between an individual’s sense of self and purpose. Every element, meticulous artwork, and fine photogenic style in each outfit together tell a peculiar story. The collection features nature in shades of white, pink, blue, and purple. It’s time to witness sarees in a different light.
Mr. ManMohan Singh, Chief Marketing Office, Grasim Industries Ltd | Pulp & Fibre said, “The response to the collection showcase has been amazing. From the fashionistas to buyers everyone loved the nature-inspired designs. We are excited and look forward to bring this collection to our stores and customers.”
About navyasa: navyāsa created by liva is a new-age contemporary saree brand by Aditya Birla Group. Wearable works of modern art, each saree features unique designs and is crafted with nature-based fabrics from liva. The fluid sarees drape effortlessly and the artistic prints let you unleash your creativity and freestyle your life.