Actor Jim Sarbh has joined the ranks of Harfun, a brand that specialises in work clothing, to promote its recently launched workday trousers with the “Pants that time travelled” ad.
The business is launching this campaign to promote its 2035 working trousers, which it says are designed with future features including self-stretch, warp-knit construction, wrinkle resistance lasting up to 20 hours, and ultralight and breathable fabric.
Saurabh Agrawal, co-founder and CEO of Harfun, commented on the campaign in a statement, saying, “Our in-house fabric technology and futuristic features abound in the 2035 Workday Pants.” The future is the campaign’s central theme, so we sought a candidate whose character and lifestyle reflected it.
“Jim has been someone who has chosen to do roles and brand associations that portray his passions and versatility,” senior brand manager Palak Narang continued. We are thrilled to collaborate with him on this campaign.
Harfun is a modern direct-to-consumer menswear apparel business that strives to revolutionise traditional formal wear by launching futuristic professional wear that is highly functional, stylish, and comfortable and is supported by science.
