Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com invest in the wellness brand
Gurugram : What’s Up Wellness, a Gurugram-based wellness brand, which offers delectable gummy supplements, secured a whopping 60 lakhs in the latest episode of Shark Tank India Season 2. The startup was featured on the episode which aired on February 27, 2022 and won investments from Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com.
Vaibhav Makhija and Sayantani Mandal, the co-founders of What’s Up Wellness, impressed the Sharks with their innovative approach to vitamins. The judges were particularly impressed with the brand’s delicious gummies, which offer a fun and frictionless way for people across age groups to get their daily vitamin needs.
The brand currently has an ARR of INR 5 Cr and aims to clock around 2 crores of revenue per month by the end of this year. What’s Up Wellness offers three kinds of gummy supplements as of now: What’s Up Beauty Gummies for hair, skin, and nails, What’s Up Sleep Gummies for sound sleep and muscle & nerve-relaxation, and What’s Up Stress-Relief Gummies for alleviating anxiety and inducing calmness. The brand plans to launch innovative products across multiple wellness categories in the near future.
Vaibhav Makhija and Sayantani Mandal, co founders of What’s Up Wellness say, “At What’s Up Wellness, we are committed to making wellness fun and frictionless for people across age groups. We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction.”
“After listening to Vaibhav’s and Sayantani’s business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. Their brilliant explanation of unit economics was unlike anything I’ve seen on Shark Tank before. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business”, said Peyush Bansal, CEO & Founder of Lenskart.
In a surprising turn of events, Vaibhav and Sayantani were offered more than their original ask. While they had asked for 50 lakhs, the 3 prominent Sharks- Aman Gupta from BoAt, VineetaSingh from Sugar Cosmetics, and Anupam Mittal from Shaadi.com- offered What’s Up Wellness a cheque of 20 lakhs each for their creative idea and hardwork in making wellness fun.
The idea for Vitamins packed in gummies immediately piqued judges’ curiosity, and the innovative idea of making wellness fun and delicious became a hit among the panel. All the judges tasted the gummies and found them intriguing which made them ask volleys of questions from the duo regarding the gummies’ constituents and functionings.
What’s Up Wellness has already secured significant investment from renowned D2C disruptors in December last year, including Puneet Sehgal, ex-coo Hopscotch, Soumya Kant, co-founder, Clovia; Deep Bajaj and Mohit Bajaj, Co-founders of Sirona Hygiene; among other prominent investors.
