Groyyo, a leading B2B manufacturing and supply chain enablement start-up, has announced the acquisition of a 51% stake in US-based Oussum Inc. for an undisclosed sum. This strategic move marks a significant step in Groyyo’s expansion into the US retail and fashion market.
Groyyo will work closely to scale private labels under the ‘Oussum’ and ‘Gypsie Blu’ brands across both offline and online channels in the US. Currently, these brands are already retailing at Target, Walmart, Burlington, and TJ Maxx stores. With this acquisition, Groyyo aims to amplify its presence, extending to more platforms and stores across North America.
Strategic Growth and Vision
Commenting on the acquisition, Subin Mitra, Co-founder & CEO of Groyyo, stated:
“For the last four years, we have been building a backward-integrated SME supply chain for fashion and apparel across South Asia. With the dominance of fast fashion in the US, we believe this is the perfect time to deepen our reach and offer a comprehensive shelf-to-warehouse solution for customers.”
He further added,
“Our US operations have been growing rapidly, and we are set to close March 2025 with $8 million in revenue. Our goal is to scale to $100 million by FY28. Leveraging our strong South Asian sourcing network and newly established US warehousing infrastructure, we are poised to deliver an end-to-end design-to-warehousing solution for fashion brands and retailers across the region.”
Amit Bansal, CEO of Oussum Inc., expressed confidence in the partnership:
“We have been working with Groyyo for three years and are excited about the synergy between our manufacturing and retail expertise. Together, we aim to build a leading fast-fashion house in the US, with a presence in every major retail store and online platform.”
Through this collaboration, Groyyo will provide an end-to-end design-to-delivery service to retailers and brands in the US while expanding the omni-channel retail footprint of its private labels.
About Groyyo
Groyyo is a rapidly growing manufacturer-first automation platform, uniting thousands of MSME manufacturers in the fashion and lifestyle sector. Founded in July 2021 by Subin Mitra and Pratik Tiwari, Groyyo enhances the efficiency and output of small-scale factories producing apparel, footwear, and lifestyle products. The company has empowered over 500 manufacturers across 175+ product categories in 10+ countries, maximizing their potential. To date, Groyyo has raised $50 million from prominent investors, including a $5.4 million debt round from Lighthouse Canton and Trifecta Capital in January 2024.
About Groyyo Consulting
Groyyo Consulting is dedicated to transforming the textile and apparel industry by making manufacturing leaner, cleaner, greener, connected, and future-ready. Since 2022, it has been enhancing efficiency in apparel factories across India and Bangladesh.
Through a partnership with Swisscontact, a non-profit organization operating in 41 countries, Groyyo Consulting supports two major initiatives in Bangladesh:
- BYETS (Building Youth Employability through Skills): Focuses on upskilling and integrating youth into the labor market.
- PROGRESS (Promoting Green Growth in the Ready-Made Garments Sector): Aims to foster sustainability and skills development in garment factories.
Groyyo Consulting has delivered 237,000+ hours of training, benefiting 3,006 trainees, 115 trainers, and 49 assessors. Women account for 37% of trainees, 25% of trainers (TOT), and 40% of assessors (TOA)—demonstrating Groyyo’s commitment to inclusivity and sustainability in the apparel sector.
For more information, visit Groyyo.com
