(For Immediate Release) Launched in 2015 alongside the now omni-
present Responsible Down Standard (RDS), Allied Feather + Down’s TrackMyDown
traceability and education tool is launching into the Fall 22/Winter 23 season with a fully
revamped user interface to better serve a strong and growing number of site visitors looking
to learn more about the down inside their coats, sleeping bags, and bedding.
Created as a way to bring a more in-depth level of transparency and education to customers
who are increasingly interested in the backgrounds, origins, and qualities of products they
buy, TrackMyDown exceeded all expectations for user engagement. ALLIED is reinvesting in
the platform to provide the most cutting-edge user experience possible, with more updates
on the way.
“We knew that RDS certified products would bring a new level of confidence to purchasers of
down products concerned with animal welfare, and we understood they would want more
information than could be printed on a product hang tag,” said Matthew Betcher, Creative
Director with ALLIED. “We developed TrackMyDown so customers could learn more about all
aspects of down, including verified fill power, cleanliness and general care. The reception it’s
received is beyond our expectations, and we are excited to continue to innovate on how
down information is communicated to consumers..”
Since launching in 2015, over 200 outdoor, fashion and bedding brands as well as retailers
have adopted the TrackMyDown program. At the same time, the platform has grown to see
significant use from a global customer base, growing from approximately 800 unique lot
views per month in 2015 to well over 15,000 per month for Fall 2019 and 2020 products. And
even in the middle of the pandemic, the site saw an increase of 60,000+ unique users over
those who used the tool for Fall 2019 products.
75% of the platform’s use is at point-of-sale, before a customer even makes a purchasing
decision, with an average site visit time of over 1 minute in every season since inception. And
during the pandemic when retail was mostly shuttered, TrackMyDown still saw a growth of
new users over previous, non-pandemic seasons.
“The analytics show just how significant information like this is to customers,” continued
Betcher. “The 15%+ increase in new users from F19 through F20, confirms that customers now, more than ever, are interested in – and in many cases requiring – this level of
transparency and knowledge about every single part of the products they are purchasing.”
About ALLIED Feather + Down
Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably
processing down while simultaneously driving innovation within the insulation market for
over 30 years. The family owned and operated business has earned the reputation as the
largest, most reliable and most responsible supplier of raw material in the industry. Through
the creation of programs such as the Responsible Down Standard (RDS) and TrackMyDown,
ALLIED is committed to safeguarding the welfare of animals while protecting the
environment. ALLIED remains a family owned company with facilities worldwide and is
proud to produce the highest quality down technologies demanded by the most discerning
brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED,
