Godrej Hair Lab Launches Smart Black Glove-Free Shampoo Hair Colour
The new patented hair colour uses a no-peroxide and no-ammonia formula, offering 100% grey coverage in 15 minutes.
Hair Lab, a Godrej company, has launched Godrej Hair Lab Smart Black shampoo hair colour. The new product comes in a multi-use tube and offers a glove-free hair colouring experience. Users can apply it with bare hands, making the colouring process easier and more convenient.
The product is designed to work like a shampoo and requires only a few steps. First, users need to wet their hands with water. They can then apply the product to dry hair, focusing on grey areas. Users must wash their hands with soap within three minutes of contact. After 15 minutes, the product delivers rich, natural-looking black colour with 100% grey coverage.
Patented Formula for Easy Hair Colouring
Smart Black removes the need for gloves, brushes and mixing bowls. Instead, it uses advanced auto-oxidative hair colour technology. The product also features Godrej Hair Lab’s in-house patented formulation, which contains no peroxide or ammonia.
In addition, the formula is enriched with gallic acid and aloe vera. Its multi-use tube format also makes it convenient for regular at-home use.
Commenting on the launch, Samir Suryawanshi, Business Head, Hair Lab, a Godrej Co, said:
“Godrej Hair Lab Smart Black shampoo hair colour is completely rewriting the narrative around hair colour. Cracking a no-peroxide formulation required a total reinvention of hair colour chemistry. By eliminating gloves, we are removing a deep-seated psychological barrier and turning a mundane chore into a premium, intuitive self-care ritual. Our breakthrough, patented formulation proves that the ultimate luxury in modern beauty is a seamless fusion of convenience, and advanced hair science.”
Convenience Drives Hair Colour Innovation
India’s hair colour market is estimated to be worth over ₹7,000 crore. Meanwhile, consumers are looking for easier and more comfortable ways to colour their hair at home.
Consumer insights also point to concerns around skin staining and product clean-up. Therefore, brands are exploring ways to make at-home hair colouring simpler. Smart Black responds to this demand with its glove-free application and no-stain experience.
Suryawanshi also highlighted the company’s focus on convenience-led products and premium innovation.
“Hair Lab, a Godrej Co. sees convenience-led, premium innovation as the next big growth driver in the hair care market, and Smart Black shampoo hair colour is our flag bearer in this space. This innovation brings the richness of science along with convenience which would ultimately bring new consumers into the fold and upgrade the at-home experience “added Samir Suryawanshi.
Price and Availability
Godrej Hair Lab Smart Black shampoo hair colour is designed for consumers looking for convenient, science-led beauty products. The product is available in an 80 ml multi-use tube priced at ₹229.
Consumers can purchase it through leading e-commerce, lifestyle and quick-commerce platforms, including Blinkit and Amazon.
