BRAND COLLECTION

Go Colors launches a new collection of athletic apparel. Get Moving

Published: May 28, 2024
Author: Fashion Value Chain

Go Colors, a clothing label owned by Go Fashion, has entered the active wear market with the introduction of its “Go Active” collection. The new product category includes women’s clothing made especially to work out comfortably.

Go Colors posted a Facebook announcement titled “Get pumped with Go Active.” “The active scene is being shaken up by our group of tough girls. Our posteriors are worn out? instantaneous activation. Look amazing for everyday wear and your exercises. Everything about it shouts “game on”! It’s time to let your inner warrior loose.

The collection, which includes clothing for yoga, cross-fit, and running among other sports, has debuted on Go Colors’ direct-to-consumer online store. Items in the range include leggings, tees, and joggers. The collection, which comes in a variety of colors, is meant to meet India’s increasing need for athleisure and athletic clothing.

Go Colors is growing both its product line and its retail presence both domestically in India and abroad. The company recently inked a franchise deal with Apparel Group, a major Middle Eastern retailer, to increase its presence in the Gulf Cooperation Council nations over the next five years. The expansion strategy calls for the establishment of both physical sales locations and a robust online presence in the area.

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