WOW Skin Science, a leading name in beauty and skincare, has introduced its new mascot, Glowzu, alongside the launch of its latest product – the WOW Japanese Yuzu + Vitamin C with 5 Ceramides Dewy Bright Sunscreen Gel SPF 70. This sunscreen offers broad-spectrum protection, a luminous finish, and is designed to boost skin radiance and combat pigmentation while preventing premature aging. Inspired by Japanese beauty rituals, the sunscreen is infused with powerful ingredients like 500x Vitamin C from Yuzu Lemon and Camu Camu. The addition of 5 Ceramides helps with hydration, barrier repair, and long-lasting comfort without leaving a white cast or greasy residue. Quick-absorbing and water-resistant for up to 2 hours, it is suitable for all skin types and seamlessly integrates into daily routines.
Glowzu, the brand’s first-ever skincare mascot, embodies the mission to make sun protection more approachable, educational, and fun. In a market often dominated by fear-based messaging, Glowzu brings joy, skin confidence, and clean beauty to the forefront. The launch represents WOW Skin Science’s commitment to inspiring a positive culture around skincare, with Glowzu encouraging users to embrace simplicity, effectiveness, and the joy of skincare. The product is now available across e-commerce platforms, retail stores, and on WOW’s official website.
