Glow & Lovely has unveiled a bold new brand initiative, ‘Apni Roshni Baahar La’, a movement designed to empower Indian women to lead and influence in the digital era. Central to the campaign is the launch of The Glow Up Academy, a nationwide platform that aims to train at least one digital creator in every one of India’s 19,101 PIN codes.
This unique academy will offer structured learning modules, mentorship, and hands-on experience to help aspiring women creators build personal brands and navigate the creator economy — turning self-expression into opportunity.
Created by Ogilvy Mumbai, the campaign brings together celebrated voices including Shehnaaz Gill, Jannat Zubair, Nabha Natesh, Larissa D’Sa, Avneet Kaur, Shreya Priyam, and Chum Darang, who each share their own journeys of owning their narrative, building influence, and breaking norms.
The social-first campaign film shifts the definition of “influencer” — from trend-follower to authentic leader, spotlighting the power of women who shape culture through confidence and purpose.
Watch the film: https://youtu.be/IZ867ypVNY0?si=HLjp9IXvyYD-z_iD
“This is more than a brand evolution — it’s a cultural call to action,” said Harman Dhillon, Executive Director, Beauty & Wellbeing, HUL.
“Every woman has a light that needs to be seen,” added Anurag Agnihotri, Chief Creative Officer, Ogilvy India (West).
The campaign is live across social platforms, bolstered by regional rollouts, influencer collaborations, and on-ground engagement by The Glow Up Academy.
Sign up now at: www.glowupacademy.in
