-By Mansi Suryavanshi
INSIGHTS
- To create PDS Radius Brands, PDS Limited purchased The Radius Group.
- Offering complete solutions in supply chain, licensing, and marketing, the new division aspires to become a market-leading brand management and licensing firm.
- In addition to offering services in the fashion and home industries, PDS Radius Brands will stress ethical, social, and environmental objectives.
The Radius Group’s brand management and licencing company has been majority acquired by global infrastructure platform PDS Limited, creating PDS Radius Brands as a part of PDS Limited. By combining their collective expertise in building, expanding, and developing brands as well as cultivating successful collaborations, this new endeavour will further the PDS Group’s ambitions of becoming a market-leading worldwide platform for the supply chain infrastructure of the fashion industry.
Damian Hopkins, brand expert and founder of PDS Radius Brands, promises a best-in-class end-to-end brand management and development infrastructure. PDS Radius Brands offers supply chain solutions, new market entry, licencing, and marketing to brands and retailers with strong environmental, social, and ethical values, the company said in a media release.
PDS Radius companies, based in London and employing the global offices of PDS Group, will provide global brand management services for companies and retailers in the fashion and home sectors, from design to delivery. Along with licencing and brand creation across all product categories for fashion and the home, PDS Radius Brands, a component of the PDS infrastructure, will also provide a worldwide ethical sourcing solution with integrity and sustainability at its core.
Following the recent announcement of PDS’ establishment of the Ted Baker Design Group (TDG) as a strategic relationship with Authentic Brands Group (ABG), the move illustrates PDS’s continued commitment and growth into brand development, expansion, and management.
“PDS continues to strengthen its position in the branded apparel market with the formation of PDS Radius Brands, alongside the highly accomplished retail and fashion entrepreneur, Damian Hopkins,” stated Pallak Seth, vice chairman of PDS Limited. I’ve known Damian for a long time, so I’m happy to welcome him to the PDS team. With our worldwide design and supply infrastructure and his reputation for launching, repositioning, and reinventing brands, we will be able to dominate the market. We are all eager to work together on this new project since Damian has first-hand knowledge in manufacturing, sourcing, retail, licencing, and franchising throughout the globe.
The founder of PDS Radius Brands, Damian Hopkins, said that by joining the PDS platform and forming PDS Radius Brands, we will be able to take advantage of even bigger and more exciting opportunities. “Building great brands, crafting amazing partnerships, and developing global businesses is the essence of what I have been doing for many years,” Hopkins said. PDS is a distinctive company that serves some of the top brands and merchants worldwide. This new endeavour will improve that service further and allow us to expand into new areas with new partners.
“I have always admired Pallak, his outstanding worldwide team, and the job they perform in our business; I have personally observed how they have subtly offered cutting-edge fashion solutions in the most moral and dependable manner, and I am thrilled to finally be joining the PDS family. In order to foster successful collaborations, we will pool our skills and build on our prior achievements in brand development, growth, and management. Additionally, we’ll buy businesses where we can help the creators and owners realise their full potential and pave the path for a more transparent and sustainable fashion sector.
