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Global fashion house Coach offers an immersive experience beyond luxury indulgence with multisensory ‘In My Tabby’ campaign in India

Published: June 6, 2023
Author: Fashion Value Chain

Mumbai: Coach launched the “In My Tabby” campaign that celebrated the defining moments featuring the brand’s iconic silhouette, the Tabby bag. At the center of the story sits Coach Tabby, a modern icon the house has reimagined for the next generation’s spirit of individualism, fluidity and courageous self-expression. 

Coach’s ice cream pop-up inspired by “In My Tabby” camaign has travelled to multiple cities in India after its global disrupting presence across Europe and Asia. Launched first in Delhi, the iconic silhouette-inspired pop-up made its presence prominent in Mumbai, Kolkata, Chennai and Bangalore.

Jio World Drive, Mumbai 

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                                                  UB City, Bangalore                                                                                                                                         DLF Emporio, Delhi

The pop-up experience brought to life Tabby’s spirit of courageous self-expression and invited guests to express themselves in Coach’s conceptualized Tabby ice cream Shop which offered ice cream scoops in flavors such as ‘Hope’, ‘Bliss’ ‘Love’, Curiosity and ‘Courage’ that tied back to the colour palette of the Spring Tabby Bags.

 Inspired by ‘70’s style and designed by Creative Director Stuart Vevers, the Tabby Bag is a modern and authentic American take on the house’s beloved archival shoulder bag.

About Coach

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

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