During the plenary session of the Strategic Committee for the Fashion and Luxury Sector, held for the first time outside its usual venue at Première Vision Paris, Florence Rousson, General Manager of the fashion division of GL events, unveiled the new identity of GL events’ fashion shows: The Creative Pole, aimed at implementing a transversal strategic vision.
This new positioning reflects the ambitions defined by Florence Rousson in a rapidly evolving global market, where structural and economic challenges require new responses. The cross-disciplinary and complementary approach within The Creative Pole’s fashion shows allows for the gathering of a unique international community and the establishment of strong and unprecedented strategic axes: geographical, sectoral, and thematic.
The Creative Pole brings together Première Vision, Tranoï, and Fashion Source, encompassing 18 events across three continents and uniting over 440,000 creators, designers, and fashion industry professionals. With eight offices worldwide, it serves as a hub of events and services dedicated to all stakeholders in the creative sector.
While each brand maintains its unique identity within The Creative Pole, this new entity has already fostered cross-sectoral integration between events, from upstream to downstream, through: –
- Strategic geographic expansion, from Tranoï Tokyo (since 2024) to Première Vision Montreal (starting in 2025).
- A tailored response to industry needs and realities, including a June edition of Blossom PV and a repositioning of Première Vision Paris in February and September with two complementary thematic editions (Craftsmanship in February and Innovation & Tech in September).
- An expansion of offerings, introducing new inspiring themes such as Beauty at Première Vision Paris in September 2025, providing fashion brands with new growth opportunities.
The Creative Pole also serves as a link between international industry players, offering a strategic vision of their expectations, fostering synergies, and presenting solutions across the entire value chain. This is why it is launching its International Observatory of Creation. This initiative will present annual insights into industry developments, trends, and needs, along with a detailed analysis of key challenges to anticipate transformations in the creative industries in France and worldwide.
“This first year as director has allowed me to meet and listen to all stakeholders (upstream, downstream, industry players, and federations). By uniting our complementary expertise under one banner while preserving the uniqueness of our brands, we are creating a unique international hub capable of supporting all actors in the creative sector as they navigate the challenges ahead.” Florence Rousson
