GKB Strengthens Premium Eyewear Strategy with MYKITA
GKB, the eyewear brand with over six decades of heritage, has expanded its premium portfolio with the introduction of MYKITA, the Berlin-based global eyewear design house known for its avant-garde aesthetics, minimalist design and quiet luxury appeal.
The addition of MYKITA marks another step in GKB’s evolution from a multi-brand optical retailer into a destination for globally recognised, design-led eyewear brands in India. The partnership reflects GKB’s focus on bringing international design, innovation and craftsmanship to India’s increasingly aspirational consumers.
GKB is among the select authorised partners chosen to represent MYKITA in India. Known for its stainless-steel construction, lightweight engineering and contemporary silhouettes, MYKITA frames are currently available at select GKB stores at Gurusaday, Kolkata, and Alwarpet, Chennai.
The collection will also feature in GKB’s curated Wedding Edit events across select cities, creating opportunities for consumers to experience the brand through a more design-focused and immersive retail format.
Commenting on the addition, Priyanka Gupta, Director, GKB, said, “At GKB, our long-term vision is to create a retail ecosystem that brings the finest global eyewear brands and their craftsmanship to Indian consumers. MYKITA represents a new-generation design philosophy where engineering excellence becomes an expression of artistry. Introducing MYKITA across our select stores is a strategic step in elevating our premium offerings for consumers who understand and value true luxury.”
The MYKITA collection is supported by trained in-store specialists who assist customers in understanding the brand’s distinctive materials, lightweight construction and precision-led design. This approach is intended to provide a personalised and informed premium eyewear experience.
