Ghodawat Consumer Limited, an FMCG division of the Sanjay Ghodawat Group, India’s fastest-growing conglomerate, has formally unveiled a captivating new STAR Refined Oil ad featuring celebrated actress Raveena Tandon, which is ideal for the holiday season. The “Barso Ka Bharosa – Ab Nayi Pehchan Ke Sath” campaign seeks to engage customers and reaffirm the brand’s commitment to excellence.
STAR Refined Oil has been a dependable choice for cooking oil for over 20 years, holding a strong position in important markets like Maharashtra, Karnataka, and Goa. A new logo and package design are part of the campaign’s brand update, which increases its luxury appeal. To meet a range of culinary needs, the product line offers sunflower, soybean, and cottonseed oils in handy 1-, 5-, and 15-liter bottle sizes. In important areas like Kolhapur, Sangli, Ichalkaranji, Ratnagiri, Sindhudurg, Satara, Belgaum, Hubballi, Dharwad, Nashik, Pune, and Mumbai, STAR Refined Oil has made a strong foothold.
“With our refreshed identity, we aim to connect deeply with families across India,” said Salloni Ghodawat, Director of Ghodawat Consumer, highlighting the campaign’s objective. STAR Refined Oil is more than simply a commodity; it is a reliable kitchen ally that guarantees delectable and unadulterated dishes. Our goal is for STAR to become a Regional Champion within the next five years.
One of the most well-known actresses and a Padma Shri recipient is Raveena Tandon. As the enduring “Queen of Bollywood” of the 1990s, she forges a strong emotional bond with customers, which makes her the perfect brand representative.Ghodawat Consumer’s marketing head, Shubham Shukla, described the campaign’s overall strategy, saying, “We set aside 80% of our marketing budget for platform distribution and 20% for creative development. Of that, 40% will go into sales promotions, while 60% will go toward brand-building activities to cultivate enduring customer connections. Raveena’s sincerity will boost our brand equity, and working with her will give STAR Refined Oil a new viewpoint.
The STAR Refined Oil campaign uses a thorough multi-channel strategy to increase interaction and reach on several platforms. TV and YouTube will broadcast captivating ads that highlight Raveena’s own culinary adventures, while social media sites like Facebook and Instagram will feature interactive material, such as live cooking demonstrations and user-generated competitions, to improve community involvement. Strategic hoardings in busy locations and targeted advertisements in local periodicals will increase brand awareness even further. Additionally, in-store displays and special offers are planned to showcase the quality of STAR Refined Oil and entice customers to try it.
Ghodawat Consumer is certain that STAR Refined Oil will continue to be a popular option for Indian families as the holiday season draws near. The brand is positioned for substantial development and market expansion because to Shubham Shukla’s creative marketing strategy and Raveena Tandon’s star power.
