Germany’s Hugo Boss introduces new denim-based line—Hugo Blue

Published: May 10, 2023
Author: Fashion Value Chain

-By Mansi Suryavanshi.


  • Hugo Blue, a new collection from the fashion house Hugo Boss that will concentrate on denim and feature unisex designs and street-inspired styles, will be released soon.
  • The label will release four collections a year, and goods will be sold at Hugo retail locations and online everywhere.
  • The debut collection is planned for summer 2024 release. 

Hugo Blue, a new range from the German-based fashion house Hugo Boss, will emphasize denim and adhere to the brand’s casual and outlandish aesthetic. The line, which will increase Hugo Boss’ product offering, will debut in 2024 with a summer collection.

Four collections will be released by the new line each year. According to a press statement from the firm, it will be accompanied by a 360-degree marketing rollout and a retail concept geared towards the younger target population.

Hugo Blue, a member of the Hugo family, will debut the recognisable Hugo emblem in blue as a potent means of expression. The street culture-inspired clothing collection for men and women will have a laid-back attitude and include some unisex designs. The collection’s mainstay is denim, but it also consists of jersey, knitwear, outerwear, and accessories.

Hugo retail outlets and the company’s online store will sell Hugo Blue items all over the world. The new range will also be offered via Hugo’s e-commerce and wholesale partners.

Beginning in June 2023, orders will be accepted for the inaugural Hugo Blue collection for summer 2024. In February 2024, the goods will reach the places of sale. 

“We are constantly extending our selection of casualwear items in keeping with our new brand strategy and 24/7 attitude. We launched a second line under Hugo as a logical next step after the successful brand revamp of Hugo. With the new collection, we engage a younger consumer base and maximize the brand’s potential. Hugo Blue will undoubtedly win over new admirers for Hugo, and we aim to inspire our consumers”, said Daniel Grieder, CEO of Hugo Boss. 

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