TV stylist and fashion entrepreneur Gemma Sheppard has ventured into media with the launch of Voyages & Vanity, a monthly fashion and lifestyle brand in the UK. The brand includes a digital platform and a newspaper, aiming to engage “female fashion-savvy and culturally-curious readers.”
With an initial print run of 10,000 copies, the 12-page ‘retro-chic’ newspaper provides a blend of retro and contemporary fashion insights. It covers beauty, health, wellness, home, travel, and cultural news, featuring contributions from high-profile figures like Bryony Blake, Katy Hill, and Davinia Taylor. Exclusive editorial content explores topics such as Sustainable Chic, The Marvels Of Bone Broth, and Seven Ways The Metaverse Will Transform Your World.
Gemma Sheppard, editor-in-chief, deliberately embraces print, defying the challenges posed by the digital age. She emphasizes the importance of a tangible connection and the artistry of print in the ever-changing and cyclical nature of fashion. She believes that while the digital era has its place, a printed format like Voyages & Vanity offers an intimate and vital source of information, garnering an incredible response.
The publication strives to unearth nostalgia, delving into forgotten fashion eras and high-profile individuals’ stories while embracing current fashion trends. Gemma Sheppard’s dedication to the print medium aims to provide readers with a tangible and vital source of information that goes beyond mere entertainment, nourishing a deep connection with the audience.
In addition to her media venture, Gemma Sheppard also manages her own fashion brand, Sheppard Style.
