G-SHOCK, the innovative watch brand known for its extraordinary durability and visionary workmanship, is thrilled to introduce a new collection of women’s watches inspired by the spectacular beauty of summer sunsets as part of their continuing collaboration with the K-pop phenomenon ITZY.
Hallyu, the Korean Wave, has taken the world by storm and is a phenomenon that transcends national boundaries. Cross-continental relationships and creative sparks have been generated by Korean culture, from the busy streets of Seoul to the energetic capitals of Europe.
In February 2023, Casio made the announcement that ITZY will be the brand ambassador for G-SHOCK, highlighting the company’s fundamental sub-cultural tie to the music industry. Over the past 40 years, this relationship has been strengthened through partnerships with music-related festivals and events, product collaborations inspired by music, and affiliations with industry ambassadors.
Three gorgeous models are included in the collection: G-SHOCK GMA-P2100SG-1A, GMA-P2100SG-4A, and GMA-S120VA-2A.Modern vapour deposition technology produces a rich colour gradient on the dial that is evocative of the sparkling sun setting over the sea, capturing the alluring essence of a beach at sunset in every watch.
