Designed to honor survivors and support those fervently fighting this battle, these watches aim to raise awareness of breast cancer throughout October
This October, in observance of Breast Cancer Awareness Month, G-SHOCK—a brand known for its unparalleled endurance and avant-garde design—pushes the limits of creativity and intention once more. This year, G-SHOCK is pleased to present two brand-new, limited-edition timepieces that perfectly capture Casio’s commitment to promoting campaigns that increase public awareness of the significance of early breast cancer detection, diagnosis, and treatment.
The brilliant, all-pink G-SHOCK GMD-S5610PK and the bold, black G-SHOCK DW-5600PK, with their delicate pink accents, make a stunning statement, reflecting Casio’s ongoing dedication to breast cancer awareness.
G-SHOCK and the Pink Ribbon are a perfect match because they share the same dream of a society in which everyone is well, unrestricted by disease, and free to be who they are.These timepieces are more than simply accessories; they are a monument to people who are persevering in the face of adversity and are a continual source of inspiration for G-SHOCK’s “never give up” mentality. Such campaigns highlight the brand’s dedication to significant societal concerns and social responsibility.
The two new timepieces come equipped with the following features:
- Shock Resistant
- 200M Water Resistant
- LED Backlight (Super Illuminator) w/Afterglow
- Multifunction Alarm
- 1/100-Sec. Stopwatch
- Countdown Timer
- 12/14 Hr. Time Formats
About G-SHOCK:
G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness.
In 1981, a daring challenge to prevailing norms ignited the genesis of G-SHOCK. Driven by Mr. Kikuo Ibe’s unwavering conviction that a watch could be crafted to withstand any shocks, Project Team Tough was formed to translate this vision into reality. Over a span of approximately two years, this team meticulously developed more than 200 prototypes. Their resolute efforts culminated in the breakthrough shock-resistant yet sophisticated and streamlined architecture we know today.
