brand | Fashion Updates | Technologies

Futureverse Teams Up with Reebok for a Digital Fashion Revolution

Published: December 29, 2023
Author: Fashion Value Chain

In an exciting development, Futureverse, a leading AI and metaverse technology company, has announced an exclusive partnership with iconic sports culture brand Reebok. The collaboration aims to bring cutting-edge AI and metaverse technology to the forefront of digital fashion, with the premiere collaboration titled “Reebok Impact” set to launch in 2024.

The partnership focuses on leveraging artificial intelligence, web3, blockchain-based gaming, and metaverse experiences to redefine how consumers interact with Reebok products, spanning from footwear to apparel. Futureverse, backed by world-class investors, will play a key role in spearheading Reebok’s innovative initiatives in the digital realm.

Reebok, renowned for its athletic footwear, is poised to revolutionize digital fashion with the debut of “Reebok Impact” in 2024. This mind-bending digital shoe experience, created in collaboration with Futureverse, will enable mass consumers to immerse themselves in artificial intelligence and digital wearables. The collaboration emphasizes that life isn’t just about the sneakers you wear but about the experiences you have while wearing them.

Co-founders of Futureverse, Shara Senderoff, and Aaron McDonald express their excitement about the partnership, stating, “This collaboration is a groundbreaking fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion.”

The collaboration aligns with Reebok’s brand position and its “life is not a spectator sport” campaign, resonating with Futureverse’s “play-to-learn” focus. “Reebok Impact” aims to engage consumers in shared experiences, allowing them to showcase major life moments that have shaped their identity and simultaneously impacted the world.

Todd Krinsky, CEO of Reebok, emphasizes the brand’s commitment to transformative technology, stating, “Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products.”

This announcement marks the beginning of a long-term partnership between Reebok and Futureverse, promising further expansions, added functionality, integrations, and the launch of new digital experiences.

About Futureverse: Futureverse stands at the forefront of revolutionary AI and metaverse technologies, enabling open, scalable, and interoperable apps, games, and experiences. With strategic partnerships and a vast digital collectible community, Futureverse has made a significant impact within the metaverse space and beyond .

About Reebok: Founded in 1895, Reebok is an iconic sports culture brand with a rich fitness heritage. Evolving from athletic footwear that changed the direction of sport, Reebok now sits at the intersection of active, lifestyle, and sport. The brand aims to provide athletes of all levels with the opportunity, products, and inspiration to reach their full potential.

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