The Indian fashion market is one that is continuously changing and has seen major changes recently. The sector serves a wide range of consumers, from those who want traditional clothing to those who prefer modern design, making it one of the major contributors to the economy of the nation. The sector has expanded with the emergence of e-commerce, creating a thriving market for online clothing. The Indian textile and apparel sector is predicted to be worth $153 billion in 2021 and have the potential to reach $250 billion by 2025–2026, according to a report by FICCI–Wazir Advisors. It’s critical for garment firms to keep up with the most recent trends to preserve their competitiveness as the apparel industry continues to see a significant shift as a result of developing technologies and changing consumer preferences.
The following are some prospective themes that could affect the retail sector in 2023:
Athleisure Continues to Gain Popularity: The expansion of remote employment and accommodating dress regulations have helped athleisure maintain its appeal. There is an increasing need for casual yet stylish attire that can be worn at home and at work as more people choose hybrid work patterns. Additionally, athleisure clothing has risen in popularity in recent years because to the addition of athletic-inspired aspects to many high-end manufacturers’ collections. As a result, wearing athleisure outside of the gym or a sporting event has become more socially acceptable, further boosting its popularity.
Stretchable Clothing: The apparel is becoming more and more well-liked and is valued for its adaptability across all product categories. Stretch textiles have been used by several designers in their collections in recent years, increasing the fashionability of stretchable apparel. Stretchable materials can be used to produce distinctive and cutting-edge fashions, allowing for more innovation in fashion design as a result. Stretchable apparel has become a staple of every brand’s lineup, from knitted shirts to dressy and casual trousers.
Formal Wear Reinvented: The traditional idea of formal wear has been transformed as a result of a change in consumer attitudes towards how to dress for work, weddings, and other occasions. There is a growing tendency for flamboyant, attention-grabbing costumes for major occasions, even when companies and gatherings may embrace more permissive dress requirements.
Power of Print: The sector is also known for its traditional textiles and fabrics, which have become extremely popular not only in India but also abroad. Prints are extremely fashionable right now, and some of the most popular types for women’s clothing include floral, tropical, paisley, geometric, block, and animal prints. Foil designs are increasingly becoming a popular alternative, giving garments a glossy and alluring dimension. A firm must incorporate these prints into its designs in order to stay current with current fashion trends.
