Fur Jaden, a homegrown lifestyle luggage brand known for its innovative and stylish designs, has successfully raised ₹9.5 crore (approximately $1.1 million) in a Pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF). This investment marks a key milestone in Fur Jaden’s growth journey, empowering the brand to strengthen its team, enhance brand visibility, expand product categories, and scale its retail presence across multiple channels.
With an ambitious goal of reaching an annual recurring revenue (ARR) of ₹100 crore within 16-18 months, Fur Jaden is set to establish a strong pan-India presence over the next five years. The brand aims to redefine the Indian luggage market by combining innovation, sustainability, and superior craftsmanship, offering stylish and functional travel accessories.
Since its launch, Fur Jaden has built a loyal customer base, selling to over 1 million consumers. The company’s product portfolio includes luggage, backpacks, duffles, and crossbody bags, with nearly 50% of its collection featuring sustainable materials like cruelty-free vegan leather and recycled canvas. Fur Jaden continues to push boundaries with fresh designs, colors, and textures to appeal to modern travelers.
The Indian luggage, bags, and backpacks market, valued at approximately ₹20,400 crore in 2024, is projected to grow at an 8% CAGR, reaching ₹29,900 crore by 2030. With this rapid expansion, Fur Jaden is well-positioned to capitalize on evolving consumer preferences for high-quality, sustainable travel accessories.
The funding will be strategically invested in four key areas: hiring top-tier talent, strengthening brand-building initiatives, expanding product offerings, and growing the company’s omnichannel retail footprint. This includes a broader digital presence, owned flagship stores, and strategic offline partnerships.
Expressing excitement about the investment, Fur Jaden’s founder, Sahil Bansal, emphasized that the funding validates the brand’s potential and will enable it to accelerate growth, enhance innovation, and expand its retail network. Co-founder Karishma Bansal highlighted the company’s commitment to sustainability and omnichannel growth, positioning Fur Jaden as a market leader in the luggage and travel accessories segment.
Abhijeet Pai, General Partner at GCCF, praised Fur Jaden for revolutionizing the travel accessories space by blending innovation with self-expression. Vijay Subramaniam, Founder & Group CEO of Collective Artists Network, emphasized Fur Jaden’s potential to evolve into an aspirational brand through strategic consumer engagement and storytelling.
With this investment, Fur Jaden is set to embark on a new phase of expansion, solidifying its position in the evolving travel gear market while staying true to its mission of delivering high-quality, sustainable, and stylish luggage solutions.
For more details, visit: www.furjaden.com
