In Surat, widely regarded as India’s textile hub, the rise of Ajay Ajmera stands as a testament to perseverance, risk-taking, and inclusive entrepreneurship rather than inherited advantage.
Born in 1973 in Rajasthan’s Sikar district, Ajmera grew up in modest circumstances that led him to discontinue formal education after completing Class 11. Despite this setback, he entered the textile trade at the grassroots level, gaining hands-on experience across the value chain, from fabric handling to supply chain operations.
Over nearly three decades, Ajmera worked across multiple roles, steadily building deep operational insight into the industry. By 2011, he had secured a stable position with a monthly income of ₹2 lakh. However, he grew increasingly aware that the existing system favoured large wholesalers, offering limited access to small retailers, first-time entrepreneurs, and women-led businesses. This insight marked a decisive turning point.
That same year, Ajmera left the security of employment to establish Ajmera Fashion, guided by a vision that combined commercial growth with social impact. The venture was designed to enable individuals to start garment businesses with minimal capital investment, starting from as little as ₹25,000.
The model gained strong traction. Headquartered in Surat, the company evolved into a recognised textile manufacturer producing sarees, kurtis, gowns, and ethnic apparel. Today, Ajmera Fashion reports an annual turnover exceeding ₹250 crore and exports to over 30 international markets, including the United Kingdom, United States, United Arab Emirates, and Australia.
Further extending his commitment to accessible entrepreneurship, Ajmera launched the Ajmera Trends franchise model in 2023, aimed at lowering entry barriers for aspiring garment retailers across India.
More than a decade after founding his enterprise, Ajmera’s journey reflects a wider shift within India’s manufacturing ecosystem, where grassroots learning, inclusive business models, and self-reliance are reshaping traditional industries. His story resonates with countless small-town entrepreneurs seeking to convert opportunity into sustainable enterprise.
