Freyaa, a fashion brand, has teamed with the Taj Group of Hotels to launch at Khazana, Taj Hotels’ in-house brand.
Couture by Freyaa, the brand’s premium assortment of Indo-western and ethnic costumes, will be housed at Taj Lands’ End in Mumbai and Taj Coromandel in Chennai as part of the agreement.
In a statement on the collaboration, Vibha Shah, director at Freyaa, stated, “We are really glad that the luxury collection Couture will be introduced at the proper venue. We’re looking forward to the adventure ahead and thrilled to see ‘Couture by Freyaa’ featured at such renowned venues.”
Dharmesh Shah, CEO of Freyaa, remarked, “Partnering with Taj Group is a crucial step ahead in Freyaa’s growth. It enables us to showcase our distinct fashion style in a luxurious setting, which perfectly aligns with our aim of growth and innovation. We believe that this relationship is the start of an exciting new chapter for the brand.”
Freyaa, which launched in June of this year, now sells its products through its website and e-commerce markets.
