With India celebrating its 75th year of Independence this year, this partnership adds an interesting touch to the sentiment of ‘Azadi ka Mahotsav’, giving football fans and all Indians a reason to be proud, as it is the first D2C brand to achieve this.
Clothing brand Freecultr has inked a strategic partnership with Fifa and come on board as the official merchandise partner of ‘Fifa World Cup 2022.’
With India celebrating its 75th year of Independence this year, this partnership adds an interesting touch to the sentiment of ‘Azadi ka Mahotsav‘, giving football fans and all Indians a reason to be proud, as it is the first D2C brand to achieve this.
A feather in the cap for a Made in India brand, this is a step further for the country in the direction of producing fashion that meets sustainable, global standards set by international sportswear giants.
The clothing brand, as Fifa’s licensed apparel merchandiser for India, will manufacture, sell and distribute apparel merchandise in India for ‘Fifa World Cup Qatar 2022.’
Shrey Luthra, chief executive officer and co-founder, Freecultr said, “It is a matter of pride for the brand, to be one of the first D2C brands of India to deliver the Fifa World Cup merchandise. Having received the Fifa World Cup official licence for manufacturing premium quality apparel and accessories, we promise to uphold our brand’s make and philosophy with honest pricing for millions of Indians.”
Luthra further added, “This is a special year for India in many other ways. It is the first time that the ‘Fifa Under-17 Women’s World Cup India 2022,’ is being held in India. The brand is showing its support for the event and the game by introducing a range of products for all women with its Fifa World Cup 2022 collection.”
