Forevermark Diamond Jewellery Opens New Store at Gold Souk Mall, Gurugram
Forevermark Diamond Jewellery from De Beers Group has opened a new store at Gold Souk Mall, Gurugram. Film star Vaani Kapoor inaugurated the store. This launch marks another step in the brand’s expansion across North India.
Gurugram is an important market for Forevermark. Local consumers value fine jewellery, unique designs and natural diamonds. The new store will help the brand reach more customers in the city. It also offers a dedicated space to explore jewellery for everyday wear, gifting and special occasions.
A Range of Diamond Jewellery for Every Occasion
The new store features Forevermark’s Icon, Avaanti and Milliemoi collections. Customers can also explore solitaires, bridal jewellery and festive designs. The range includes pieces for everyday wear as well.
With the festive and wedding seasons approaching, the collections offer several gifting and styling options. Each range combines distinctive designs with fine craftsmanship. This allows customers to choose pieces for different tastes and occasions.
Festive Campaign Highlights Individuality
Forevermark Diamond Jewellery has also named Princess Gauravi Kumari of Jaipur as the face of its festive campaign, ‘I Celebrate My Own Light’.
The campaign celebrates personal style through jewellery. It also highlights how jewellery can add meaning to festive dressing. By blending royal heritage with modern design, the campaign reflects the brand’s aim to connect with a new generation of natural diamond buyers.
Leadership on the Gurugram Store Launch
Speaking about the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said:
“The launch of our Gurugram store reflects our continued focus on expanding Forevermark Diamond Jewellery’s presence in markets where demand for fine jewellery is evolving. Gurugram is an important market, supported by consumers who value quality, distinctive design and jewellery that holds personal significance. As the festive and wedding season approaches, we see an opportunity to bring our natural diamond jewellery collections closer to consumers through a retail experience that allows them to explore different designs and understand the value, rarity and craftsmanship behind each piece. Every Forevermark diamond is carefully selected for its exceptional quality and bears a unique inscription, assuring consumers of its authenticity. This new store further strengthens our presence across Delhi-NCR and North India.”
Franchise Partner Shares Views
Highlighting the collaboration, Kritin Garg, Vismay Jewels, franchise partner, said:
“We are inspired by De Beers Group’s vision for Forevermark Diamond Jewellery and its focus on creating contemporary natural diamond jewellery for the modern Indian woman. As franchise partners, it is our pleasure to bring these distinctive collections to Gurugram and offer discerning consumers in the city an opportunity to experience the brand and discover jewellery that celebrates their individual style and special moments.”
Vaani Kapoor on Natural Diamond Jewellery
Film star Vaani Kapoor added:
“I have always felt that jewellery is a reflection of one’s personality and the moments one chooses to hold close. Natural diamonds carry a certain individuality; their rarity and the story behind each stone make them especially meaningful. What I appreciate about Forevermark Diamond Jewellery is how it brings together this inherent beauty with thoughtful design and craftsmanship. It is wonderful to see the brand strengthen its presence in Gurugram, making its collections accessible to more people looking for pieces that feel personal and can be cherished for years to come.”
First Anniversary Offers for Customers
Forevermark Diamond Jewellery is also celebrating its first anniversary in India. To mark the occasion, the brand is offering special first-year privileges at its Gurugram store.
Customers can avail of benefits worth up to ₹15,00,000 on eligible purchases. The offer is valid until 31 December 2026, subject to applicable terms and conditions.
