Forevermark Diamond Jewellery Opens First Boutique in Pune
Film star Amruta Khanvilkar inaugurates the new boutique at Phoenix Avenue of Stars
Forevermark Diamond Jewellery from De Beers Group has opened its first boutique in Pune at Phoenix Avenue of Stars. Film star Amruta Khanvilkar inaugurated the new store. The launch brings the brand’s natural diamond jewellery and signature designs to the city.
Pune is an important market for Forevermark. The city has a growing base of consumers who value quality, design and fine craftsmanship. Therefore, the new boutique gives customers a dedicated space to explore the brand’s collections. It also offers jewellery for different occasions, from everyday styling to special celebrations.
Showcasing Signature Diamond Collections
The new boutique features some of Forevermark Diamond Jewellery’s key collections, including Icon, Avaanti and Milliemoi. Customers can also explore solitaires, bridal jewellery and celebration pieces.
The range includes both contemporary and timeless designs. Each piece highlights the beauty and rarity of natural diamonds. It also reflects the brand’s focus on thoughtful design and craftsmanship.
Forevermark Expands Its Retail Presence
Speaking about the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said:
“Pune is an important market for us, with a discerning and evolving consumer base that appreciates quality, design and craftsmanship. The opening of our first boutique in Pune, and our fourth in the western region, marks an important milestone as we continue to strengthen our retail presence across India. We are pleased to bring Forevermark Diamond Jewellery closer to consumers in the city, offering a destination where they can discover natural diamond jewellery that reflects their personal style and celebrates life’s most meaningful moments. We look forward to building a strong connection with Pune and creating an elevated retail experience for our customers.”
Festive Campaign Marks First Anniversary in India
The Pune launch comes as Forevermark Diamond Jewellery celebrates its first anniversary in India. To mark the occasion, the brand has introduced its festive campaign featuring Princess Gauravi Kumari of Jaipur.
The campaign presents jewellery as an expression of personal style and festive dressing. It combines royal heritage with contemporary design. Through this approach, Forevermark aims to connect with a new generation of natural diamond jewellery consumers.
Special First-Year Privileges for Customers
As part of its anniversary celebrations, Forevermark is offering special first-year privileges at its Pune boutique.
Customers can avail of benefits worth up to ₹15,00,000 on eligible purchases made at the store. The offer is valid until 31 December 2026, subject to applicable terms and conditions.
Strengthening Its Presence Across India
The new Pune boutique adds to Forevermark Diamond Jewellery’s growing retail network in India. It also gives more customers access to the brand’s natural diamond collections.
With this launch, Forevermark continues to build its presence in key markets. The boutique aims to serve customers looking for natural diamond jewellery for everyday wear and important milestones.
